Immersing in the client
Before starting the project, we try to understand and embrace the essence of the company and the business objectives of our client. This phase includes the internal analysis of the company and the scenario where it competes. This is the starting point for a successful brand differentiated from its competitors.
Once the business goals are defined and the market and competitors are recognized, we define a differentiated brand DNA, which is found at the intersection of business objectives and user needs. This strategy will be the inspiration to create the brand visual universe.
The design process does not begin in front of the computer. We start by identifying and visualizing the concepts graphically. We refine them through an ongoing dialogue with the client. We create strong and consistent visual systems that represent their identity. The visual realization of the brand must be a reflection of its strategy.
Make them grow
We believe brands are alive and need constant care. We launch the brand and monitor it. We design the applications needed to maintain and project its identity. We take care of everything related to the brand management: website and catalogue design, presence in social networks, display advertising, etc. The correct choice of the channel and the message will make the brand stand out from the competition.
The brand management connects brands with people and people with brands. That relationship will directly impact in the income statement of the company. A well applied brand management strategy, in combination with a differentiated value proposition product, will ensure the success of your bussiness.
Some time ago, a company felt comfortable within the limits of their environment. Nowadays, they must make the difference defining an identity that can compete and differentiate themselves in the market. And the brand management provides the tools to do it.
In a world with a wide range of products and a massive agglomeration of messages, the brand is a determining factor in the selection process carried out by our clients. Being in the 'top of mind' at this time is vital for the success of any company.
For us, there is nothing better than the day to day contact with our clients. We aim to provide not only a good brand experience, but also a good client experience throughout the project.